Blog #5: Second Interview Questions

This time I will actually be interviewing Mimi Orth. Mimi has been at Herff Jones for many years, and has been in the yearbook industry for even longer (she tells us exactly how long every time we have a workshop, but the number always escapes me). She has seen the ins and outs of yearbook design, writing, and theme work. She has watched and mentored as no-name schools blossomed into award-winning staffs. She has even advised (think Strand's job) for an award-winning school, Campbell Hall High School. Plus, she is our Herff Jones representative. Perfect, right?

Questions:

1.) How did you get into the yearbook industry?

2.) How have yearbooks changed since you entered the industry?

3.) Who are notable competitors with Herff Jones? Why?

4.) What do you think is the main quality or characteristic a yearbook should have?

5.) It seems that the yearbook staffs you advise for are, often, some of the most successful in the nation. What can you attribute to that? How have you helped them?

6.) Is there anything in particular that make award-winning staffs stand out?

7.) Have there ever been any major challenges in your career? For example, challenging or stubborn staffs to work with?

8.) What do you do on a normal work day? What do you find most fulfilling about your job?